Accountants are very protective of their clients. They watch over them like a hen over her chicks…and that’s why they are the most trusted advisor.
So when an accountant is looking at offering advisory services to their clients and they find that they just don’t have the time or the expertise to do so, they must find a way of delivering these services and also marketing these services as well.
It’s now time for the accountant to consider a joint venture with a business coach that has not only the appropriate coaching skills, but also marketing skills to ensure that the clients (and potential clients) of the practice are aware of the service offering and also the benefits that they can expect to derive from the service.
As I mentioned in my previous blog…accountants are continually coaching their clients in an ad hoc manner, they just don’t get paid for this advice. And for those accountants that do offer advisory services, most admit that they offer this service on an ad hoc basis at best. If accountants do not have the time to deliver advisory or coaching services then they need to look at hiring the services of a coach to help out. And a joint venture could be the best way to do this.
The next step for the accountant is to find a coach that can ensure that they will deliver. Here are the eight essential qualities that accountants need to look for in a business coach:-
- Ensure that the business coach has actually had some business experience. Have they ever owned their own business (or businesses) and was that business (or businesses) successful?
- You need to know how many businesses that the coach has successfully coached and also need to know some of the results achieved.
- Seek testimonials from the coach and check them out.
- Does the coach offer a risk free guarantee or, more importantly a results guarantee?
- Ask the coach this question. Out of a score of 10…how do you rate your ability to put together a marketing/ business plan?
- Can the business coach assist with the marketing of the accounting practice?
- Ask the coach to show how they put together the customised marketing roadmap for the business owner.
- The accountant must ask the coach if they have a system for the delivery of their coaching services – most important for measuring and managing the results.